![]() ![]() I don’t even think they sell any flavor of Hi-C. Those four fictional paranormal investigators and eliminators have always and will always remain perched atop the summit of my nerdy desire, so when I heard that Ecto Cooler was to be re-released, I nearly exploded with glee.Įcto Cooler was officially released on Memorial Day this year, and the next day, I began my search for that long-gone piece of my childhood. When it comes to anything Ghostbusters-related, I either have it or want it. The fandom that burns happily within me covers a wide array of creations and characters, but The Ghostbusters, for me, are the flame eternal. This time, Ecto Cooler will hit shelves to celebrate the release of the new female-fronted Ghostbusters film, which will ruin a grand total of zero childhoods (but that’s a discussion for another time). Fifteen years hence, Coca-Cola, who owns Hi-C, has answered the call of nostalgia, and of those kids who are now in their 30’s, thirsty for memories and a side of diabetic shock. Something that my fellow nerds and I can’t quite explain, but still remember vividly. Supposedly an orange and tangerine-flavored drink, there was something about it that ran deeper than that. Ecto Cooler actually had quite a long run – it wasn’t discontinued until 2001, long after the cartoon stopped airing. ![]() The memorable beverage was released to coincide with The Real Ghostbusters cartoon that ran from the mid-80’s to the early 90’s. The green-colored mixture of water and high-fructose corn syrup came in those ever-so-convenient juice boxes that you could throw in your lunch box, as well as in those large, not-so-convenient cans, the tops of which you had to puncture with one of those old-timey can openers. Anybody who grew up in the 1990’s and was even remotely nerdy remembers drinking and loving Ecto Cooler, the Ghostbusters-themed citrus drink made by the juice company Hi-C. When two such forces come together, the decision-makers act, and the loyal get what they want. The confluence of popular demand and fandom can be an inscrutably powerful thing. ![]()
0 Comments
Leave a Reply. |